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Developers, city leaders launch $8.7 million Broadmoor revitalization

25 Apr 2012

Scott Satchfield / Eyewitness News

NEW ORLEANS — Residents throughout one section of the Broadmoor area complain that, for years, the neighborhood has been stagnant and neglected. “We need anything that is helpful to the neighborhood,” said Ellarose Grey, a resident. But some see plenty of potential and opportunities for a resurgence. “It has great transportation fundamentals. It’s easy to get everywhere. It has a great building stock,” said Will Bradshaw, a developer with Green Coast Enterprises. Wednesday, Bradshaw and a handful of city leaders, non-profits and businesses unveiled a plan to spark change.

The group announced an $8.7 million public-private partnership to renovate four buildings — along the major intersection at Washington and Broad — into a mix of commercial and office space, as well as a new community health clinic.

Organizers believe the project will have a far-reaching impact. “Broadmoor, Freret, Gert Town, Zion City, Hoffman Triangle — 67.8 percent of the people suffer from chronic illness,” said LaToya Cantrell with the Broadmoor Improvement Association. “So, there’s an immediate need to serve the people in these areas and get them the quality health care that they deserve.” Neighbors like Amiga Elzy said it™s been a long-time coming. “That’ll give people the chance to go get the screenings and stuff that they need, instead of the emergency room, not have to wait as long,” Elzy said.

And with the addition of new storefront space and entrepreneurial incubator called HUB New Orleans, organizers are hopeful for a domino-effect of progress. As officials put it, the intersection at Washington and Broad is a crossroads for the entire city — an area that thousands of people pass through every single day. “It’s a major route to get from Metairie to downtown. You know, you can go from uptown to downtown. You can go from the river to the lake. You can kind of pass through here a bunch of different ways,” Bradshaw said. “So, there are just a ton of people that are served by this intersection, potentially, and by bringing the clinic, bringing Laurel Street Bakery, bringing HUB New Orleans, really high-impact users like we have, we’re gonna be able to provide a lot of different things that will bring activity back to this intersection.”

Bradshaw said construction should be completed by year’s end.