Washington and Broad

New Orleans

Project Overview

When Green Coast Enterprises was founded, its principals identified the intersection of Washington Avenue and South Broad Street as an important commercial zone. Both streets are major thoroughfares with high traffic counts, and a generation ago the intersection was a thriving neighborhood commercial center. In recent years, however, it had become one of New Orleans’ blighted and neglected corridors. Green Coast’s goal was to return it to its rightful place as part of New Orleans’ commercial infrastructure.

Construction on four buildings at this intersection started on the project in April 2012 and was completed by April 2013. New Orleans-based Woodward Design-Build was the contractor and local firm CCWIV Architecture designed the buildings.


Green Coast financed the project with support from public and private investors who saw the potential in this location, including the ASK Family Limited Partnership, Capital Link, First NBC Bank, the Isaiah Fund of Bend the Arc: a Jewish Fund for Justice, the Louisiana Office of Community Development: Disaster Recovery Unit, NCB Capital Impact, the New Orleans Redevelopment Authority (NORA), Partners for the Common Good, and US Department of Housing and Urban Development (HUD). The financing included New Markets Tax Credits, federal Historic Tax Credits, and Louisiana Historic Tax Credits.


  • Propeller: A Force for Social Innovation
  • Broadmoor Development Corporation
  • Broadmoor Improvement Association
  • South Broad Community Health
  • Birthmark Doula Collective
  • Laurel Street Bakery
  • 3 Potato 4
  • Impressive Printing
  • Global Green USA


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